Would you blow your entire annual marketing and advertising budget on just a single ad to run after during the Superbowl?
Of course you wouldn't. If you have an opinion about writing, you will maybe desire to explore about read this
. You know that folks seeing your message just once wouldn't be enough.
Then why do we have a tendency to devote our time and dollars on single-shot advertising, rather than repeated messages?
The answer is... most people just don't know any greater. Or, maybe it seems boring to repeat your message more than and more than and over and more than.
But the truth is, your fortune is in the follow up!
This past weekend I went to hear direct advertising master Bill Glazer (my advertising mentor who runs Glazer-Kennedy Inner Circle (along with Dan Kennedy) speak at a conference right here in Los Angeles. If you know any thing, you will perhaps need to read about bioresonantie site
. Throughout his talk, he shared with the audience how he spent the last couple of decades of his life running Baltimore's #1 retail men's clothes shop, Gage Menswear, along with his late father.
Bill talked about one particular of his very first direct mail campaigns, and how in the course of the preparing stages he announced to his dad that they were going to mail a special promotional offer to the same list not once, not twice, but three times. His father was appalled and yelled at Bill that he was crazy and was wasting their funds!
Bill persisted and mailed all three pieces of the campaign. Properly, their benefits revealed that mailing the precise identical supply three occasions not only increased their response, it DOUBLED their response! Pop was floored, and he confident was delighted with the flurry of sales that came in. From that point on he also trusted Bill with their advertising and marketing dollars.
Why does repeating your message operate? on-line newsletters writing
It is basic... folks are inundated with messages every single day. Last statistic I heard was every of us sees over three,700 distinct messages a day! That indicates you need to have to repeat your self more than and over if you're going to break through the clutter, in fact get their focus, get them to read or listen AND get them to respond.
Your assignment is to now look at all locations of your advertising and marketing and marketing in your company, and see exactly where you need to add some comply with up.
Some quick places to appear at:
Your Ezines - Are you publishing your ezine sufficient? After a month just doesn't cut it anymore. You must be reaching out and "touching" your prospects and buyers at least once a week, if not a lot more. (If you happen to be operating out of ideas or you happen to be not positive how to do this without having bugging people, my ezine method requires care of that for you!)
Teleseminars and Reside Events - When advertising events, you are going to need to have many far more than one particular or two announcements or mailings. As a general rule, when I'm genuinely attempting to fill up a teleseminar (phone seminar) I sent out at least 3 emails committed to the promotion. For reside events, you want dozens of messages, and well ahead of time. Most of the trainers I know start marketing no much less than six months ahead of any live event they are hosting!
One-on-1 Marketing - If you cold get in touch with or mail out letters to prospects, how a lot of occasions are you following up? Never be afraid to get in touch with or mail once more. I myself have lastly responded to an supply soon after I've been contacted a number of occasions, and was glad the vendor took the initiative to comply with up.
Marketing - Rather of blowing your price range on a handful of big ads per year, attempt running a smaller ad much much more typically! Also most publications, each online and offline, will generally give you huge discounts for buying a lot more than 1 ad at a time. (I do this with ads in my personal ezine, Straight Shooter Marketing and advertising.)
Don't forget, numerous advertising experts who test all these methods say that repetition is the essential. So never even really feel you have to be creative with your marketing and advertising - just saying or mailing the identical thing more than and more than is much better than not saying it or mailing it again..