OK Go's new music video "Upside Down & Inside Out" was shot in zero gravity. ivan rebroff/YouTube screenshot The band OK Go is known for pulling off some impressive feats in their music videos.
Their first big hit came in 2009 with the music video for "Here It Goes Again." In that video, they ran on treadmills while belting out the lyrics. For their song "This Too Shall Pass," they set up an elaborate Rube Goldberg machine.
Now the band has topped its previous efforts. On Thursday, OK Go released a music video for their single "Upside Down & Inside Out," in which the members perform while floating in an airplane in zero gravity (well, actually reduced gravity).
The band shot the video in a parabolic flight that produces weightlessness. Lead singer and guitarist Damian Kulash told Business Insider that shooting in zero gravity was always a dream of his. But it didn't seem feasible until a few years ago, when SpaceX and Virgin Galactic talked about making space travel possible for just about Stay dance choreography
anybody. OK Go lead singer Damian Kulash always wanted to shoot a music video in zero gravity. Getty Images
"Suddenly, [space travel] is opening up to the rest of the world. And I remember thinking at that point, that means people are going to be able to make art in space. I was like, 'I want to make art in space!'" Kulash said. "It was a very, very loose idea because it was such an improbable one for a long time."
Kulash went on a parabolic flight in 2011. Even after that experience, the idea of doing a music video using those conditions didn't seem practical enough.
"It actually seems not so promising on the first flight simply because it's so hard to do anything. In one flight, what you learn is it makes you nauseous, and it's really hard to control yourself," he said.
Your browser does not support the video tag. OK Go/Facebook